Web design for contractors: what your site needs to win the job

Start with the job you want the site to do

Write down the work you want more of, the places you can reach and who answers the next inquiry. A remodel estimate, an urgent repair and a maintenance visit need different next steps. Decide whether the visitor should call, ask for an estimate or request a visit. Do not call a request a confirmed appointment.

Keep a list of your current website addresses before a rebuild. Note useful pages, photos and links that must carry over. A new homepage should not erase a service page customers still use. Ask where each old address will go.

• Home: business name, main trade, actual service area and a clear next step.
• Services: a page for each genuinely different job. Say what is included, what you do not take on and what you need to quote it.
• Work photos: your own jobs, used with permission. Explain the work shown without inventing a result.
• About: who runs the business, verified license details where relevant and how to reach you.
• Contact: hours, phone and a short request form. Say who follows up.
• Service areas: list places you really cover. A separate town page needs useful, distinct information.

Separate your service area from your address

Your website can name the towns you serve without claiming an office in each. On Google Business Profile, a business that travels to customers and does not serve them at its address should hide that address and set its service areas. A mailing address alone is not a staffed customer location.

Google names relevance, distance and prominence as local ranking factors. Adding a town to a page does not promise a place in its map results. Keep business details accurate and read the official guidance below before changing a profile.

Ask for a handover you can use

Know which account holds the domain and who controls it. Keep access to your registrar and business email. A website move should not change email records by accident. Ask what is backed up and how the old site can be restored if launch fails.

Ask what happens if you stop a paid service. Separate the domain, website files, photos, form messages and phone or chat tools in that answer. Which parts do you keep, which stop and how do you get your data? Read the current terms rather than relying on a sales call.

• Who approves text and photos before launch?
• How do I request changes, and which work needs a separate quote?
• Where do requests go, and who checks they arrive?
• Can you show the old-to-new URL map and how to restore the previous site?
• Which accounts and exports do I keep if we part ways?