Pricing, in plain English.
One setup fee, one monthly rate. No "call for a custom quote" runaround, no surprise line items six months in.
Foundation
A trade business that needs a fast, professional site that gets found and gets the phone ringing — no CRM or marketing tools yet.
+ $750 one-time setup
- Custom-built site around your actual trades, service area, and crew — not a template with your logo slapped on
- Mobile-first pages that load fast on a job site with one bar of signal
- Managed hosting, SSL, and uptime monitoring — we own the tech so you don't have to
- Click-to-call, click-to-text, and quote-request forms wired straight to your phone or inbox
- Google Business Profile setup and cleanup so your name, address, and phone number match everywhere
- Unlimited minor content edits — hours, pricing, service list, crew photos, whatever changes
- Site live in 2-3 weeks from kickoff
Pipeline
A busy shop juggling leads across texts, calls, and a notebook — ready to track every job from first contact to invoice and turn finished jobs into 5-star reviews.
+ $1,250 one-time setup
- Everything in Foundation
- Lead pipeline board — every call, form, and text lands in one place instead of three
- Missed-call text-back so a lead never goes cold while you're under a sink or on a roof
- Automatic review request texts and emails after every completed job
- Review monitoring plus a live review feed on your site
- Job and quote status tracking from first contact to invoice
- Monthly snapshot — calls, form fills, and reviews, so you know what's working
Foreman
An established outfit ready to run seasonal promos, publish local content, and market to past customers without hiring an in-house marketer.
+ $1,950 one-time setup
- Everything in Pipeline
- CMS-managed blog and service-area pages built for local search
- Email and text campaigns — seasonal promos, maintenance reminders, referral asks
- Automated seasonal follow-ups (tune-up reminders, inspection season, and the like)
- Quarterly call to review what's driving calls and plan next quarter's content
- Priority support with same-day response
- Every tool unlocked as your business grows — no re-platforming later
Pricing FAQ
Do I have to sign a long-term contract?+
No. It's month-to-month after the initial build. Cancel anytime with 30 days' notice — no multi-year lock-in like a lot of marketing agencies push on you.
Who owns the website once it's built?+
You do. The site, the content, and the domain (if we register it for you) belong to your business, not to us. It's your storefront, not a rental.
What happens if I cancel?+
We export your site content and hand over your files and domain access. Hosting and any CRM/marketing tools stop at the end of your billing period, but the site itself is yours to take and rehost wherever you like.
How long does it take to launch?+
Most Foundation sites go live in 2-3 weeks from kickoff once we have your content and photos. Pipeline and Foreman add roughly 1-2 weeks on top of that for CRM and CMS setup.
What does the setup fee actually cover, versus the monthly fee?+
The one-time fee covers the build itself — design, copy tailored to your trade, photo and CTA placement, mobile optimization, and getting your Google Business Profile squared away. The monthly fee covers hosting, security updates, and whichever tools are in your tier (CRM, reviews, CMS, marketing).
Can I upgrade or downgrade tiers later?+
Yes, anytime. Upgrade and we wire up the new tools within a few business days. Downgrade and it takes effect on your next billing cycle — no penalty either way.
Not sure which tier fits?
Tell us about your business on a free call and we'll tell you straight which one makes sense.
Book Free Consultation